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Individual Level Approach (methods of communication)

During personal interviews in the consultation room
During home visits by doctor, ANM, ASHA etc.
• The patient listens more readily
• PHN, Health visitors, health inspectors also make home visits and can be used for HE
– First create an atmosphere of friendship
– Allow the individual to talk as much as possible
– Advantages:
• One can discuss, argue and persuade for behavior change
• Provides opportunity to ask questions
– Disadvantage: numbers reached is small

Park’s Textbook of Preventive and Social Medicine, 23rd ed

Channels of communication:
Barriers of communication:
Types of communication:
Methods of communication:
Methods of communication - Individual level approach:
Methods of communication- lecture (chalk and talk):
Methods of communication- demonstration:
Group Discussion:
Panel Discussion:
Delphi method:
Work shop:
Methods of Communication - Mass Approach:

Flannel graph:
Flip chart: