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Group Discussion

Here, the group is an aggregation of people in a face – to – face situation
For optimum impact:
• Group size should not be <6 or > 12 including
• One group leader who:
– initiates the subject discussion
– Helps proper progress of the discussion
– Prevents side – conversation
– Everyone to participate
– Sums up the discussion
• One recorder, a person to record whatever is discussed
– The recorder prepares a report on the issues discussed and agreements reached
• Participants sit in a circle, each is fully visible to others
• The members should observe the following rules:
– Express ideas clearly and concisely
– Listen to what others say
– Do not interrupt when others are speaking
– Make only relevant remarks
– Accept criticism gracefully and
– Help to reach conclusions

• GD is successful if the members know each other beforehand
• After a well conducted GD:
– The group may arrive at decisions which no individual member would have able to make alone
• Advantages:
– Very effective method of health communication
– Very effective in reaching decisions
– The decisions tend to adopted more readily as the group acceptance has a binding effect
• Limitations:
– The shy may not participate in the discussion
– Some may dominate the discussion
– Some members may deviate from the subject and render the GD irrelevant
• The leader should guide so as to minimize these limitations

Park’s Textbook of Preventive and Social Medicine, 23rd ed

Channels of communication:
Barriers of communication:
Types of communication:
Methods of communication:
Methods of communication - Individual level approach:
Methods of communication- lecture (chalk and talk):
Methods of communication- demonstration:
Group Discussion:
Panel Discussion:
Delphi method:
Work shop:
Methods of Communication - Mass Approach:

Flannel graph:
Flip chart: