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• Carefully prepared presentation to show how to perform a skill or procedure
• The procedure (e.g. L.P.) is carried out step by step before the audience
• The demonstrator ascertains that the audience understands the steps of performing the procedure
• The audience is involved in the discussion

• Advantages:
– Dramatizes and arouses interest
– Persuades the onlookers to adopt the recommended steps
– Upholds the principles of ‘seeing is believing’ and ‘learning by doing’
– Can bring desirable behavior change (adopting the practice being taught)
– High motivational value

Commonly utilized in field of:
– Environmental sanitation: e.g. construction of a sanitary latrine, installation of a hand pump
– MCH: e.g. preparation of ORS
– Control of certain diseases e.g. scabies

Park’s Textbook of Preventive and Social Medicine, 23rd ed

Channels of communication:
Barriers of communication:
Types of communication:
Methods of communication:
Methods of communication - Individual level approach:
Methods of communication- lecture (chalk and talk):
Methods of communication- demonstration:
Group Discussion:
Panel Discussion:
Delphi method:
Work shop:
Methods of Communication - Mass Approach:

Flannel graph:
Flip chart: